Why should cosmetic surgeons use video on their websites? To build the trust needed that compels visitors to either call or fill out a form for a free consultations. If your practice doesn’t build this trust, your practice will get less patients or no patients at all from your online campaigns. Advertising online is more than just placing an ad and directing people to your website. A surgeon also needs to build trust in campaigns to help prospects feel comfortable enough to contact the office. Watch this video by Chris Sewell where this online business strategist shows you how to use a landing page to build trust.