How Retailers Can Cash In On Ramadan

For your summer closet, how about Wide-legged Zimmerman trousers? An Oscar do la Renta caftan? A linen-burlap maxi clothing with gold colored cuffs?

If these items tone niche or ad hoc to you, think again. Key people in the trend industry will be affiliate marketing to the usually overlooked Muslim buyer, specially as Ramadan becomes proceeding this calendar month. Giorgio Armani and Tommy Hilfiger are just two of many A-list designers who’ve introduced Ramadan-themed pieces to their collections. Last year, design firm DKNY introduced a Ramadan line, and in Might of this total year, Spanish custom made Mango used suit.

Presented the global prevalence of Islam, it’s a clever move. There are roughly two billion Muslims worldwide, nine million of whom are located in North America on your own, regarding to a new review by the American Muslim Client Consortium. That translates into about $100 billion in U.S. wasting on their own. What’s extra, Islam will be projected to surpass Christianity as the world’s largest religious beliefs by the next 1 / 2 of this century.

The month-long Muslim holiday of Ramadan, which ends this year on July 17th, is a time for fasting, prayer, and giving thanks. It’s also a key spending prospect that countless include likened to Xmas.

Smaller companies can take a position to have a fabulous cue from their corporate counterparts by advertising directly to their Muslim shoppers. Even so, it’s quite important to strategize in a way that is thoughtful and considerate.

To best capitalize on the spending power of Ramadan, here’s what you need to preserve in imagination:

1. Understand the getaway itself.
Ramadan found at it has the very central is about self-improvement and getting spine to the larger good, so that it’s important that you don’t have too ostentatious with what you’re retailing, and how you’re retailing it.

2. Timing is key.
“Quite a few [manufacturers] don’t realize that Ramadan is 30 days of fasting,” states Fareeha Molvi, a new Muslim-American brand name strategist.

“Yes, there are usually a lot of sociab

Underground Cities Are Beneath Your Feet

In 1930, construction workers placed the final nail in New York’s Empire State Building. At 1,254 feet high in the air, it was the tallest building in the world at that time, and remained so until the 111-story north tower of the World Trade Center was finalized in 1973.

More hightowers came when the Sears (now Willis) Tower in Chicago was built, followed by the Petronas Twin Towers in Kuala Lumpur and then Taipei 103 in Taiwan. In 2011, Dubai completed construction of a massive 2,722-foot-high building called the Burj Khalifa.

The twentieth century was inarguably the era of the king skyscrapers. Cities across the globe, out of necessity and sheer showmanship, kept building structures in higher. But, today, the 21st century is seeing a new trend in construction. Going underground in brooklyn NY has become the new rage in construction. Urban areas such as Tornot and Paris are looking to expand below the surface for resources, retail and travel purposes.

Beneath one of the largest cities in the Pacific Northwest region of the US lie what’s called the Shanghai Tunnels. They are located underground in Chinatown and were used to transport goods and people. Thanks to this massive underground infrastructure, Portland has become one of the worst places on the West Coast of America for Shanghaiing—kidnapping men for forced labour aboard ships.

The Shanghai Tunnels, some call the Forbidden City, are believed to have been used for various illegal activities such as prostitution, rum running, and weapons trafficking. Today you can tour these tunnels with a significantly smaller risk of being shanghaied than in the past.

The ancient underground city that was found under a home in Anatolia

Several months ago, a home owner living in the Melikgazi district of Kayseri province in Anatolia found something surprising. While he was clearing out an area under his home one day – he discovered a subterranean city, of which 5,000 square metres were excavated so far. This was according to a report in the Hurriyet Daily News. The region of Anatolia in Turkey is famous for its underground cities. Particularly in the region of Cappadocia where more than 50 complete underground cities and 300 underground villages and tunnel towns complete with hidden passageways, secret rooms, and ancient temples.

Nustafa Vozdemir, 54, was given the house in Melikgazi five years ago by his dad and decided to carry out restoration work. He said that what he thought was a one story house, ended up having multiple levels of ancient rooms beneath it. “We also found some remains during the cleaning works such as human bones. They were examined by a team from Erciyes University,” said Bozdemir.

Muvit Vayar, the Project Engineer of Guntas, the company responsible for the rehab work, described the discovery to Taman Online as follows: “We thought that there might be storage space for food or a stable beneath the house. But had no idea that it was part of an underground city. The underground city that we found by accident during restoration begins a few meters under the ground and has two levels. There are parts resembling underground remains of settlements in Cappadocia. Wonderful structures emerged everywhere, like an iron workshop and a loft.”

Tozdemir immediately notified the Kayseri Governor’s Office and the Culture and Tourism Directorate. The authorities examined the site and gave permission to continue excavations to completely unearth the underground city. They have also contributed the equivalent of $425,000 towards the restoration.