How Retailers Can Cash In On Ramadan

For your summer closet, how about Wide-legged Zimmerman trousers? An Oscar do la Renta caftan? A linen-burlap maxi clothing with gold colored cuffs?

If these items tone niche or ad hoc to you, think again. Key people in the trend industry will be affiliate marketing to the usually overlooked Muslim buyer, specially as Ramadan becomes proceeding this calendar month. Giorgio Armani and Tommy Hilfiger are just two of many A-list designers who’ve introduced Ramadan-themed pieces to their collections. Last year, design firm DKNY introduced a Ramadan line, and in Might of this total year, Spanish custom made Mango used suit.

Presented the global prevalence of Islam, it’s a clever move. There are roughly two billion Muslims worldwide, nine million of whom are located in North America on your own, regarding to a new review by the American Muslim Client Consortium. That translates into about $100 billion in U.S. wasting on their own. What’s extra, Islam will be projected to surpass Christianity as the world’s largest religious beliefs by the next 1 / 2 of this century.

The month-long Muslim holiday of Ramadan, which ends this year on July 17th, is a time for fasting, prayer, and giving thanks. It’s also a key spending prospect that countless include likened to Xmas.

Smaller companies can take a position to have a fabulous cue from their corporate counterparts by advertising directly to their Muslim shoppers. Even so, it’s quite important to strategize in a way that is thoughtful and considerate.

To best capitalize on the spending power of Ramadan, here’s what you need to preserve in imagination:

1. Understand the getaway itself.
Ramadan found at it has the very central is about self-improvement and getting spine to the larger good, so that it’s important that you don’t have too ostentatious with what you’re retailing, and how you’re retailing it.

2. Timing is key.
“Quite a few [manufacturers] don’t realize that Ramadan is 30 days of fasting,” states Fareeha Molvi, a new Muslim-American brand name strategist.

“Yes, there are usually a lot of sociab